In 2000, the designer Mara Hoffman founded her label after graduating from Parsons School of Design in New York City.
The New York designer Mara Hoffman, aims to manufacture and design their garments with care in order to reduce their impact and generate environmental awareness amongst the fashion industry.
In 2015, Hoffman began to learn and uncover the possibilities of manufacturing responsibly. As the brand continues to improve their processes they understand there will be a new set of challenges. The brand uses those challenges as a reason to always change and grow.
The brand chooses to produce a responsibly made product with carefully sourced materials. They prioritize natural, recycled and organic fibers that do not use fur, leather, mulesed sheep wool or feathers. All of the brand's swimwear is produced using recycled nylon or recycled polyester.
Their solid swimwear line is produced using Econyl. A 100% regenerated nylon fiber that is made from pre and post consumer waste. This material is made up of waste like fishing nets, industrial plastic waste and fabric scraps. Since incorporating Econyl into their swimwear line they have helped divert over 17,767 lbs of waste from landfills. You can find their swimwear styles on Generation-C made from Econyl like the Lira Top and the Sita Bottom.
The textured swimwear is produced using Repreve, a polyester fiber that is made up of 100% recycled plastic. This fabric is made up of mostly post-consumer plastic bottles. The styles made from Repreve. Unlike conventional used materials offsets the use of new petroleum, therefore emitting fewer greenhouse gases and conserving water and energy. You can find their styles on Generation-C made from Repreve like the Abigail Top and Imina Bottom.