About Us

Shop Conscious Clothing. Shop Generation-C.  Say No to Greenwashing.

Congrats! Just by visiting Generation-C, you are already shopping consciously.

The production of new clothing takes a heavy toll on the planet.  Don't become a victim of Greenwashing!  You may be asking, well, what is Greenwashing?  Greenwashing is the act of misleading consumers into thinking a company's product or service is actually Earth-friendly.  We demand better, and do not want you to fall a victim of a Greenwashing marketing ploy.  Today, it is impossible to really tell if clothing is truly sustainable.  We are here to do our part to stop all that noise.  We believe brands should be fully transparent with their customer.  You can trust that the clothing brands that we provide are a safe choice for you. We do all of that research and legwork so all you need to do is shop Generation-C, enjoy your sustainable clothing, and look great while doing your part to better the planet! We currently provide a range of clothing from sustainable activewear to sustainable intimates, sustainable swim, and more! 

Carbon Neutral Shipping!

We are excited to share that our shipping is now carbon neutral!  For every item shipped, Generation-C will offset your carbon emissions.  You may be asking, how does that work? Well, emissions are calculated based on the type of transportation and distance traveled of your package.  After carbon emissions are calculated, the next calculation is the cost it takes to neutralize those emissions. This means the offset cost calculated by the shipment of your package will fund projects that reduce greenhouse gas emissions (GHG).  Projects can include, but are not limited to updating power plants, and restoring forests!  Pair conscious shopping, carbon neutral shipping, plastic-free, recycled packaging and it's the perfect match!  As we always say, everything we do on this planet has an impact, and the goal is to sustain a far more cleaner future for the next generations to come.

Carefully Selected Earth-Friendly Clothing Brands

Best eco-friendly lifestyle trends? Shopping sustainable brands! Whatever you choose to do, we’re living in a golden age of sustainable and ethical brands, so you’ve got plenty of choices!  Generation-C is a growing sustainable retailer with the highest standards of sourcing our choices to provide you. 

Join our cause and jumpstart your eco-conscious closet by choosing Generation-C as your boutique sustainable clothing retailer.